According to the chapter, what describes the process of creating a name, term, design, symbol, or any other feature that identifies a product or service and differentiates it from others?

a. branding
b. manufacturing
c. brainstorming
d. development


a. branding

Business

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Which of the following statements is true about capital budgeting analysis?

A. A project should be purchased if its NPV is positive. B. A project with only cash outflows and no cash inflows would have two internal rates of return (IRRs). C. The payback period method should be used for capital budgeting decisions if there is a conflict in the project rankings as per the NPV method and the IRR method. D. The net present value (NPV) method should be used to evaluate independent projects, and the internal rate of return (IRR) method for mutually exclusive projects. E. The payback period method should be used for capital budgeting decisions if the project has multiple cash outflows.

Business

Mrs. Baird's is attempting to forecast sales for a new ice cream cake. To come up with an accurate forecast, Mrs. Baird's places the product in Atlanta supermarkets for a period of four months. In this instance, Mrs. Baird's is using which forecasting method?

A. Time series analysis B. Market test C. Executive judgment D. Regression analysis E. Survey

Business

To measure value, the concept of time value of money is used

A) to determine the interest rate paid on corporate debt. B) to bring the future benefits and costs of a project, measured by its expected profits, back to the present. C) to ensure that expected future profits exceed current profits today. D) to bring the future benefits and costs of a project, measured by its cash flows, back to the present.

Business

If the "times?interest?earned" were 1.5, that implies the interest payments will not be made.?

Answer the following statement true (T) or false (F)

Business