Most discretionary costs relate to
a. plant and equipment acquisitions.
b. long-term investments.
c. basic personnel costs.
d. service activities.
D
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If demand-oriented pricing specifies the maximum price consumers will pay for a good or service, then cost-oriented pricing sets _____
a. prestige pricing b. seasonal pricing c. psychological pricing d. the price floor
Insurance that provides protection for a specified period of time, and only pays a benefit when the insured dies is known as ____________________ insurance.
Fill in the blank(s) with the appropriate word(s).
Market segmentation is a two-step process that involves naming broad product-markets and segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
Answer the following statement true (T) or false (F)
The federal government sometimes taxes dividends and capital gains at different rates. Other things held constant, an increase in the tax rate on dividends relative to that on capital gains would logically lead to an increase in dividend payout ratios.
Answer the following statement true (T) or false (F)