One concern about using social media, like Twitter, to compile marketing research data is
A. high cost.
B. lack of accuracy.
C. bias.
D. consumer privacy.
E. lack of availability.
Answer: D
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Define a brand mantra and provide an example of a brand mantra
What will be an ideal response?
Money left after paying taxes and buying necessities is referred to as _____
a. GDP per capita b. taxable income c. discretionary income d. disposable income
A disadvantage of being a first mover is:
A. a limited market. B. long lead time to gain knowledge. C. cost disadvantages. D. environmental instability.
ABC, Inc., is a small clothing manufacturer that produces polo shirts and pants using two resources: sewing machine hours and cutting machine hours. The production manager can schedule up to 240 hr of sewing machine time and up to 150 hr of cutting machine time. Production of one polo shirt requires 3 hr of sewing time and 1 hr of cutting time. Each pair of pants requires 2 hr of sewing time and 1.5 hr of cutting time. Each polo shirt yields a profit of $5, and each pair of pants generates a $6 profit. The objective is to maximize profits. How many decision variables are there in this LP formulation?
A. one B. two C. three D. four