A business buys candy and gum from many different manufacturers and then resells the items to a variety of different stores. The business is an example of a(n) ________
A) independent intermediary
B) manufacturer-owned intermediary
C) disintermediator
D) reverse marketer
E) brokerage company
A
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Cheri plans to record and then analyze the conversations between and among members of a group of people she has chosen for her research study. Cheri’s work may also be known as ______.
A. interaction analysis B. ethnography C. data mining D. generalization
What are the often cited benefits of IT outsourcing?
A company with a low asset turnover uses its assets more productively than one with a high asset turnover
Indicate whether the statement is true or false
______ methods are used when no measurable, reliable, historic, or statistical data are available and are primarily based on intuition, judgment, or informed opinions of experts in the industry.
A. Market research B. Qualitative C. Quantitative D. Causal