A product is best described as
A. an image in the mind of the consumer.
B. the attractiveness of a package.
C. an intangible service.
D. a need-satisfying offering of a firm.
E. a purely physical entity.
Answer: D
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Indicate whether the statement is true or false
Notice of proposed rulemaking must be published in the Federal Register regarding:
a. formal rulemaking proceedings b. informal rulemaking proceedings c. both formal and informal rulemaking proceedings d. Neither of the above. Publication is by publication in the Congressional Record.
The term __________________ was coined to articulate concerns that the European Union, once formed, would raise trade restrictions against non-member countries and make it extremely difficult for foreign firms to reach consumers in member countries:
(a) Fortress Europe (b) Troika (c) Eurozone (d) Eurobloc
Branch Corp.'s total assets at the end of last year were $315,000 and its net income after taxes was $22,750. What was its return on total assets?
A. 7.22% B. 7.58% C. 7.96% D. 8.36% E. 8.78%