Ryan is a B2B marketer working for a multinational firm. He needs to identify and locate potential customers in the U.S. construction industry. Ryan does not have much time to do this. He also does not have a lot of experience in this area. He wants to get this done as conveniently as possible. Which of the following would best fit Ryan's preferences as well as his desire to have the job done accurately?

A. The International Standard Industrial Classification system
B. Industry directories
C. Commercial data services
D. Online directories
E. State directories


Answer: C

Business

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Answer the following statement true (T) or false (F)

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If dividends declared per share during 2008 (the base year), 2009, and 2010 are $2.40, $1.80, and $3.84, respectively, the index numbers assigned to 2009 and 2010, respectively, are

a. 75 and 160. b. 60 and 165. c. 180 and 150. d. 133.3 and 180.

Business

The efficient frontier in project management is the set of portfolio options that offer:

A) A minimum return for a minimum risk. B) A minimum return for a maximum risk. C) A maximum return for a minimum risk. D) A maximum return for a maximum risk.

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The use of simulations in competitive situations is called

A) Monte Carlo simulation. B) systems simulation. C) operational gaming. D) virtual reality. E) None of the above

Business