Which of the following is not listed by the textbook as a best-selling provider of cloud-based ERP systems?
a. SAP
b. IBM
c. NetSuite
d. Sage
b. IBM
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Once the product or service passes the business analysis test, it moves into the ________ stage of new product development
A) concept development B) concept testing C) idea screening D) marketing strategy E) commercialization
A court-ordered process authorizing an employer to seize a portion of a debtor's wages is called
a. execution. b. garnishment. c. wage assignment. d. repossession.
What constitutes a social enterprise's "triple bottom line"?
A) employees, customers, and profits B) assets, liabilites, and revenue C) social concerns, shareholders, and sales D) people, planet, and profits
Which of the following is an example of a marketing factor that has been shown to be important in determining advertising frequency levels?
A. message complexity B. clutter C. purchase and usage cycles D. media scheduling E. message uniqueness