Briefly describe the difference between reach and frequency
What will be an ideal response?
Reach is the number of persons or households exposed to an advertising media outlet during a specific time in the medium's schedule. Reach is expressed as a percentage of total persons in a specified audience or target market. Frequency refers to the number of times a person or household is exposed to a media outlet within a given portion of an advertising medium's schedule. Frequency is typically presented as the average frequency (average exposure per time period) or as a frequency distribution (the number of audience members exposed once, twice or more).
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The net pension liability that must be shown on the balance sheet of the plan sponsor is the:
A. projected benefit obligation. B. accumulated benefit obligation. C. excess of the projected benefit obligation over the fair value of plan assets. D. excess of the accumulated benefit obligation over the plan assets at fair value.
In an electronic data interchange environment, the audit trail
a. is a printout of all incoming and outgoing transactions b. is an electronic log of all transactions received, translated, and processed by the system c. is a computer resource authority table d. consists of pointers and indexes within the database
A mail panel consists of a large, nationally representative sample of businesses that have agreed to participate in periodic mail questionnaires and product tests
Indicate whether the statement is true or false
The Malcolm Baldrige Quality Award was created by the U.S. Congress
Indicate whether the statement is true or false