Firms that embrace the marketing concept seek ways to build a profitable long-term relationship with each customer.
Answer the following statement true (T) or false (F)
True
Firms that embrace the marketing concept seek ways to build a profitable long-term relationship with each customer.
You might also like to view...
Proposals related to ________ include promoting the use of sustainable ingredients, recycling and reducing solid wastes, and managing energy consumption
A) the right to be informed B) consumer protection C) preserving the world for future consumption D) quality of life E) the right to charge any price for the product
A niche strategy is the same as Porter's focus strategy and is a concentrated target marketing approach.
Answer the following statement true (T) or false (F)
In a letter of credit transaction, an advising bank is entitled to reimbursement from the issuing bank if the documents it receives are in order
Indicate whether the statement is true or false
Blue Skies Travel charges Ok-Bong Lee a total of $3,500 for a trip to North Korea. After Lee pays the invoice, Blue Skies discovers that it failed to charge a special tax levied by the North Korean government on foreign travelers
Blue Skies sends an additional invoice to Lee, who refuses to pay, saying a deal is a deal. Which of the following is correct? A) This is a mistake of fact on the part of Blue Skies. It is entitled to rectification of the contract – that is, to include the extra charge. B) This is a mistake of law on the part of Blue Skies. The contract is binding on it. C) This is a mutual mistake. The contract cannot be rescinded or changed. D) This is a mistake as to interpretation of the contract. Blue Skies is entitled to damages. E) Lee cannot take advantage of Blue Skies' unilateral mistake, and must pay the additional charge.