According to your textbook, derived credibility refers to the credibility that comes from everything a speaker has accomplished during her or his lifetime.

Answer the following statement true (T) or false (F)


False

Communication & Mass Media

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Explain the four areas of audience analysis

What will be an ideal response?

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. The process of hearing ourselves disclose helps clarify our self-concepts. 2. Reciprocal self-disclosure during initial encounters usually results in positive feelings. 3. Self-disclosure is rarely a risk to a relationship. 4. Most people have the same needs for openness. 5. Long-term relationships are usually characterized by initially low self-disclosures followed by a spike up before a leveling off of openness.

Communication & Mass Media

Which of the following tasks occurs in a PR professional’s role as a marketing communications expert?

a. analyzing product price trends b. developing advertising campaigns c. supporting new product introductions d. developing management whitepapers

Communication & Mass Media

Information literacy involves the ability to recognize when you need information, the ability to evaluate information, the ability to contribute to the abundance of available information, and the ability to use information effectively

Indicate whether the statement is true or false.

Communication & Mass Media