A user view
a. presents the physical arrangement of records in a database for a particular user
b. is the logical abstract structure of the database
c. specifies the relationship of data elements in the database
d. defines how a particular user sees the database
D
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We are more likely to purchase ________ under conditions of high involvement and ________ under conditions of low involvement
A) durable goods; nondurable goods B) nondurable goods; durable goods C) staples; impulse products D) impulse products; staples E) emergency products; unsought products
Which of the following is NOT a consumer relations function in companies?
A) to develop guidelines to evaluate services and products for management B) to develop field-training programs C) to develop methods to counter consumer activists' boycott efforts D) to develop consumer programs that meet consumer needs and increase sales
The Internet is changing the notion of the size and limits of a relevant geographic market
a. True b. False Indicate whether the statement is true or false
Signing a franchise agreement exempts the franchisee from making any form of payments to use a franchisor's products.
Answer the following statement true (T) or false (F)