A researcher interested in advertising effects conducted a survey of people's memory for various jingles as well as the amount of exposure they had to the jingles and their interest in the product
The researcher reported the following results: "The correlation between memory for the jingles and exposure was substantial (r = .48, p < .01 ). However, there was essentially no association of memory for the jingles and interest in the product (r = .06, ns)."
Explain this result in your own words and discuss the statistical-significance aspect in a general way. (Note: "ns" means not statistically significant.)
What will be an ideal response?
Math Ability
Belief that Math
Ability is Innate Cross-Product
Raw Z Raw Z of Z Scores
66 .46 7 0 0
70 .93 4 −1.22 −1.13
50 −1.39 10 1.22 −1.70
Σ 186 21 −2.83
Μ 16 7 r = .94
SD 8.64 2.45
Age Walking Athletic Rating
Child Raw Z Raw Z
A 12 −.13 5 .51
B 10 −1.17 4 −.08
C 10 −1.17 6 1.11
D 16 1.95 7 1.70
E 12 −.13 2 −1.26
F 11 −.65 2 −1.26
G 13 .39 3 .67
H 14 .91 4 −.08
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