Mitchell's is a popular brand of women's clothing. During market research, the company observed that a large number of its existing customers believes and promotes the use of sustainable goods
Based on findings of the research, the top management of the company decides to use eco-friendly raw materials in manufacturing their clothes. Which of the following strategies is Mitchell's using in this scenario?
a. Market development
b. Cost leadership
c. Product differentiation
d. Market penetration
ANSWER: c
A product/service differentiation competitive advantage exists when a firm provides something that is unique and valuable to buyers beyond simply offering a lower price than that of the competition.
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The Village Union University is expanding. The population of the surrounding city is growing as more and more people are attracted to employment opportunities at the university. Village Union, if adopting an ecosystem perspective, would focus on all of the following, except:
A) Air pollution caused by university vehicles. B) The impact of university expansion on local duck populations. C) The University's practice of greenwashing. D) Decreased deer populations caused by loss of grasslands due to increased housing development in the surrounding community. E) The increased enrollment on the university campus and land use.
Accounting information contains numerous estimates, classifications, summarizations, judgments, and allocations
Indicate whether the statement is true or false
Apple's iBeacon uses which of the following technologies?
A. BLE B. NFC C. E9-1-1 D. QR codes
Because this product looks similar to other products and only differentiates itself when a customer uses it, customers might be more influenced to buy it because of:
A) advertising on websites geared to women B) marketing campaigns in non-traditional outlets C) word of mouth endorsements from other mothers D) teacher recommendations E) telephone marketing campaigns