When deciding how to promote his new medical oncology center, Dr. Jones decided that he did not need to throw a large grand opening reception. Instead, he promoted the center to the internal medicine doctors in the area, who were the doctors most likely to refer patients to the center. Dr. Jones was engaged in a concentrated targeting strategy.
Answer the following statement true (T) or false (F)
True
A concentrated targeting strategy is one where the organization selects a single, primary target market and focuses all energies on it. In this case, the local internal medicine doctors make up a single target market.
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