Answer the following statement(s) true (T) or false (F)

1. The explosion of social media can be explained by the groundbreaking invention of smartphones.
2. One explanation for the success of Snapchat is related to data indicating the highest users of social media are males between the ages of 30–49.
3. Any organization can be targeted by a cyber-attack at any time. Clint Watts, former FBI agent, recommends developing a baseline for fact and fiction as the first public relations step to managing a cyber-attack.
4. The concept of network diffusion helps explain why short messages travel quickly in social media.
5. Personal interaction with social media followers helps humanize an organization, while also demonstrating transparency and altruism.


1. FALSE
2. FALSE
3. TRUE
4. FALSE
5. TRUE

Communication & Mass Media

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