What criteria should a speaker use to select the supporting material to be included in a speech? Explain why these criteria are important.

What will be an ideal response?


- The criteria for selecting supporting material are
(1) strength of supporting material,
(2) ease of understanding,
(3) vivid or interesting support,
(4) consistency with other things the speaker knows,
(5) efficiency of presentation, and
(6) ease of citation.
- Identify why the criteria are important by providing an example, such as when a speaker chooses between different samples of testimony; in that example, a decision without criteria is arbitrary.

Communication & Mass Media

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You are surprised to learn that your friends Liam and Marion have started dating. You know that Liam likes to face conflict head-on, while Marion prefers to retreat and ignore it. Identify and describe the conflict pattern(s) Liam and Marion are most likely to exhibit, and provide a more helpful pattern for them to employ instead.

What will be an ideal response?

Communication & Mass Media

To use PowerPoint successfully,

A. put text in all CAPS for emphasis. B. avoid identifying titles on slides. C. avoid using background color. D. limit information to what can be read in 6 seconds or less.

Communication & Mass Media

The author usually creates a book’s cover and decides on a typeface

a. True b. False

Communication & Mass Media

Which of the following is NOT listed as a type of headline that pulls more readers?

a. Question b. Quote c. How to d. Command

Communication & Mass Media