What is the first step in developing aPR campaign plan?

a. Consult with the client and management
b. Gather information
c. Conduct a survey group
d. Analyze the information


A

Communication & Mass Media

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Stars with anti-establishment images include all of the following EXCEPT

a. Clint Eastwood. b. Jack Nicholson. c. Gary Cooper. d. Bogie.

Communication & Mass Media

For some people, the phrase "stand your ground" (which pertains to a set of laws allowing for the use of extreme force in the face of a perceived threat) evokes outrage, while for others it generates quite the opposite response. For either group, the phrase has strong _____ meaning.

A) ironic B) stylistic C) denotative D) connotative

Communication & Mass Media

Facing threats by sites such as Google that can offer easily accessible news stories about current events, most legacy media such as newspapers are now trying to __________.?

a. ? advocate for tighter restrictions on online content b. ? team up with international newspapers to build a larger consumer base c. ? move into online-only publications d. ? advocate for government subsidies to support legacy media

Communication & Mass Media

In a team presentation, the text says, the most important part is the

A. conclusion. B. question-and-answer period. C. introduction. D. visual aids.

Communication & Mass Media