Answer the following statement(s) true (T) or false (F)

1. It is not possible to make decisions about campaign strategy on the basis of
psychographics.
2. Audience members’ personal and professional activities influence part in media out
selection during campaign strategy planning.
3. It is possible for practitioners to create strategies that target individuals who are also
decision-makers.
4. The newsworthiness of a story should be considered at the objective development
state of campaign planning.
5. Organizational data does not usually find uses as story content with an appeal to
media outlets.


1. true
2. true
3. true
4. false
5. false

Communication & Mass Media

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What will be an ideal response?

Communication & Mass Media