_____ is the cost of reaching one member of the target market.

A. Cost per contact
B. Cost per thousand
C. gross rating
D. GRP
E. Effective reach


Answer: A

Business

You might also like to view...

Information from the operating budgets of Roswell Fabricators follows: Selling and administrative expenses $ 140,000 Factory overhead 200,000 Sales 1,000,000 Cost of goods sold 450,000 Capital expenditures 100,000 If Northwest's income tax rate is 30%, what is the budgeted net income?

a. $287,000 b. $126,000 c. $410,000 d. $186,000

Business

The order of the flow of accounting data is (1 ) record in the ledger, (2 ) record in the journal, (3 ) prepare the financial statements

Indicate whether the statement is true or false

Business

In Microsoft SQL Server, creating a blank database file for the above case involves starting the

server and selecting Databases and choosing quicktax database. Indicate whether the statement is true or false

Business

Which of the following guides a broker's decision on executing a limit order for a stock?

A) par value B) dividends C) book value D) market value E) interest rate

Business