When using the AIDA approach to persuasion, the closing should
A) urge the audience to take the action you are requesting.
B) provide additional evidence and detail not covered in the desire section.
C) explain the steps needed to implement your ideas.
D) help the audience imagine how the solution might benefit them.
E) get the audience's attention.
Answer: A
Explanation: A) Persuasion is useless without action. You can drum up enormous interest and desire on the part of your audience for your product, but if the audience is not moved to take action, your message is not successful. For this reason, inducing the audience to take action is a critical final step in your message.
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