After identifying various market segments that her company could pursue, Lisa evaluated each segment's attractiveness based on size, income, and accessibility. Lisa was involved in
A. target marketing.
B. diversification.
C. situation analysis.
D. market penetration estimation.
E. positioning.
Answer: A
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A crisis management plan should
A) define operational procedures and outline communication tasks and responsibilities. B) make provisions for concealing operational issues from the news media. C) avoid limitations on who is authorized to speak on behalf of the company. D) never include contact information for key executives and personnel. E) be built based on small business standards.
Rearranging plain-text messages by a mathematical process is known as ________.
A) password B) phishing C) encryption D) virus
Stampout Plastics produces different kinds of products, all in one manufacturing facility. They have identified four activities for their costing system:
Materials management—allocated by number of purchase orders
Chemical processing—allocated on metric tons
Molding—allocated on direct labor hours
Packaging—allocated by number of units produced
The activity rates are as follows:
Engineering design shows that the order will require direct materials that cost $540; direct labor cost will be $90. The order will also require four purchase orders to be placed, use two metric tons of chemical base, and need eight direct labor hours. The size of the order is to produce 3,000 units of product. Calculate the total production of the order.
An ________ is a contract in which the original offeree pays consideration (usually money) in return for the original offeror giving consideration (time of the option period).
A. option contract B. executory contract C. auction contract D. implied-in-fact contract