Explain the four major steps in designing a customer-driven marketing strategy
What will be an ideal response?
The first step is market segmentation: dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors, who might require separate products or marketing mixes. The company identifies different ways to segment the market and develops profiles of the resulting market segments.
The second step is market targeting: evaluating each market segment's attractiveness and selecting one or more of the market segments to enter.
The third step is differentiation: actually differentiating the firm's market offering to create a superior customer value.
Finally, the last step is market positioning: arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of consumers.
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Which act was designed to prevent monopolies from being created through mergers?
A. Sherman Act. B. Federal Trade Commission Act. C. Celler-Kefauver Antimerger Act. D. Clayton Act.
On April 1, Garcia Publishing Company received $1,548 from Otisco, Inc. for 36-month subscriptions to several different magazines. The company credited Unearned Fees for the amount received and the subscriptions started immediately. Assuming adjustments are only made at year-end, What is the adjusting entry that should be recorded by Garcia Publishing Company on December 31 of the second year?
A. debit Unearned Fees, $516; credit Fees Earned, $516. B. debit Unearned Fees, $1,548; credit Fees Earned, $1,548. C. debit Unearned Fees, $129; credit Fees Earned, $129. D. debit Unearned Fees, $1,161; credit Fees Earned, $1,161. E. debit Unearned Fees, $387; credit Fees Earned, $387.
Pay compression occurs when the pay differences among individuals with different experience and performance levels become small.
Answer the following statement true (T) or false (F)
An additional, and often very important motivating factor for adding new businesses is to complement and strengthen the market position and competitive capabilities of one or more of its present businesses. Explain and provide three examples.
What will be an ideal response?