Products for which buyers are willing to spend much time comparing stores and brands for differences in prices, product features, and services are called ____ products.
A. unsoughtÂ
B. specialty
C. service
D. convenience
E. shopping
Answer: E
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Which of the following is not an essential feature of a disaster recovery plan?
a. off-site storage of backups b. computer services function c. second site backup d. critical applications identified
Marketers respond to charges of high advertising and promotion costs that unnecessarily increase retail prices, by arguing that advertising and promotion ________
A) support consumerism B) standardize the product C) add quality to the product D) provide information about a product E) help increase competition in the market
When recruiting from ______ agencies, the agency is paid when the job candidate is hired by the employer.
A. forecast B. temporary C. contingency D. educational
According to the text, differences in taste, a demand variable, can reverse the direction of trade predicted by the theory.
Answer the following statement true (T) or false (F)