Ad spending for magazines in the U.S. in 2017 was about
A. $2 billion.
B. $45 billion.
C. $11 billion.
D. $13 billion.
E. $29 billion.
Answer: D
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_________________ are often imposed to offset the effects of a subsidy.
What will be an ideal response?
Sandy is opening a second hair and nail salon in the suburban area of Des Moines, Iowa. Sandy wants to advertise her new store without spending a great deal on purchasing media or producing an advertising campaign
However, she wants to reach a large segment of the population in and around Des Moines. To promote her grand opening, it would be best for Sandy to place advertisements in which of the following media vehicles? A) national newspapers B) local radio C) beauty magazines D) network television E) outdoor boards
Which of the following statements about employment interviews is FALSE?
a. Preparation for the interview includes researching the organization. b. A self-analysis of your own strengths, weaknesses, accomplishments, and challenges should be undertaken prior to interviewing. c. You should go to the interview prepared to both ask and answer questions. d. Most questions asked in interviews can be answered from the résumé.
Describe the major management challenges associated with entrepreneurship.
What will be an ideal response?