Derek is working on promoting his company's Glazer brand of electronic razors. Market research suggests that the target audience possesses an intent to use Glazers, but is dithering over actually making the purchase
How can Derek modify the communications program to get customers to purchase Glazer razors?
Student answers may vary.
Derek's task, once the intent to make a purchase has been fostered in the consumers, is to lead the them to the actual buying action. This can be achieved by offering the razors at a low introductory purchase to encourage initial use among customers, offering a discount on the price, or holding a promotional event where they can actually try out the product first-hand.
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All of the following are convenience products EXCEPT:
a. milk b. tax preparation service c. gasoline d. ATM machines e. magazines
A _________ works outside established organizational divisions and has greater flexibility to apply innovative approaches to new products and markets.
A. market manager B. venture team C. brand manager D. product manager E. marketing manager
Which of the following would be a breach of the implied warranty of merchantability?
A)A knife that cuts its user when slicing a bagel B)A radio that does not pick up FM signals C)A match that burns a spot in the carpet when accidentally dropped D)A dress watch that does not keep accurate time after getting wet
The following transactions apply to Einstein Corporation.1) Issued common stock for $50,000 cash.2) Provided services to customers for $28,000 on account.3) Purchased land for $16,000 cash.4) Purchased $1,500 of supplies on account.5) Paid $12,000 for operating expenses.6) Paid $550 on accounts payable.7) Collected $25,000 cash from customers.8) Accrued $600 of salary expense at year end.9) Paid $2,000 dividends to stockholders.Required:a) Identify the effect on the statement of cash flows for each of the above transactions.b) Classify the above accounting events into one of four types of transactions (asset source, asset use, asset exchange, claims exchange).
What will be an ideal response?