A standardized corporate visual identity, which reduces cost,
A. is the same logo and visual representation in all markets.
B. results in trademark infringements in many smaller markets.
C. ignores the needs of developing markets.
D. is a way of conducting external assessment that is consistent is all firm operations.
Answer: A
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A. 1 in 4 B. 1 in 10 C. 1 in 20 D. 1 in 100
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a. True b. False
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