In the quest to achieve competitive advantage in global markets, competitive pressures require that firms do what they can to ________ unit costs so that consumers will not perceive their product and service offerings as too expensive.
A. decentralize
B. lower
C. raise
D. define
Answer: B
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The city of Cincinnati, California, is an industrial town known for its production of high-quality computers. In addition, the management of an automobile manufacturing plant in Cincinnati, which employs over 2,000 employees, is considering closing and moving its operations to Mexico to save money. Discuss the positive and negative effects of the global economy on Cincinnati, California, and other communities in America.
What will be an ideal response?
Trademarks can be
A. a mark under which the firm does business. B. any visual property consciously associated with the product. C. a shape, color, design, sound, phrase, abbreviation by which the product is designated. D. a design associated with the product, using color and shape.
Which of the following principles of competitive advantage is related to process implementations?
A. differentiate services B. create new services C. create new products D. enhance services E. lock in buyers
During this stage of the organizational design process a team drafts an image of the new organizational structure, which outlines the interconnections between different roles and departments?
a. Understanding the business climate b. Transforming the design c. Evaluating he design d. Setting the scene