John Wanamaker, a famous retailer from the late 1800s, is credited with saying "Half the money I spend on advertising is wasted; the trouble is, I don't know which half"
Explain the marketing issue highlighted by this quote and how marketing analytics affects this issue.
John Wanamaker's quote refers to the problem of not being able to connect specific marketing activities, such as advertisements or promotions, to specific outcomes, such as increased sales or new customers. Marketers want to be able to tie specific actions in advertising to measurable results, which has been difficult to do for traditional advertising forms such as television, radio, and billboards. In other words, marketers want to know what types of advertising work so they can put more resources into those efforts and fewer resources into less effective advertising methods. Through marketing analytics, marketers can collect, measure, analyze, and assess the effectiveness of different marketing efforts so that they can identify and compare the return on investment of each marketing channel.
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Disc Company purchased equipment at the beginning of 2010 for $200,000. The company decided to depreciate the equipment over an 5-year period using the straight-line method. The company estimated the equipment's salvage value at $20,000. The journal entry to record depreciation expense for 2011 is a debit to:
A) depreciation expense and a credit to accumulated depreciation for $40,000. B) accumulated depreciation and a credit to equipment for $40,000. C) depreciation expense and a credit to equipment for $36,000. D) depreciation expense and a credit to accumulated depreciation for $36,000.
One of the "factors other than sex" that justifies lower wages for women under the Equal Pay Act
is that women are willing to work for less money than men are. Indicate whether the statement is true or false
The _________ gives the number of shares for which each convertible bond can be exchanged.
A. conversion ratio B. current ratio C. P/E ratio D. conversion premium E. convertible floor
Identify and briefly discuss any three of the factors that influence the bargaining strength and leverage of buyers.
What will be an ideal response?