People evaluate credibility by intentions, not by behavior
Indicate whether the statement is true or false
False
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An assimilation effect is more likely to occur when the stated position is within the receiver’s ______.
a. latitude of acceptance b. latitude of rejection c. Latitude of noncommittment d. latitude of involvement
Give an example of an unethical speaker
What will be an ideal response?
The team leader of a project decided to take her team members for an outing. In spite of the majority wanting to go for a hike and a picnic, the team leader took them to the state museum, which happened to be her preferred choice
Which cultural value is being portrayed here? a. Individualism b. Centralized power distribution c. Collectivism d. Feminine values
Research suggests that advertising influences our views of gender even more than programmed media for which of the following reasons? a. Advertising is more empowering then scripted media
b. Advertising tends to reflect gender more accurately. c. The same ads are repeated across a variety of media. d. All of these are correct. e. Ads focus more on scripting than images.