Consider a situation in which a used-car lot contains five Fords, four General Motors (GM) cars, and five Toyotas. If five cars are selected at random to be placed on a special sale, what is the probability that three are Fords and two are GMs?
A) 0.09
B) 0.03
C) 0.04
D) 0.06
B
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What will be an ideal response?
The dimensions in the VALS framework are consumer resources and ________
A) marketer resources B) product innovation C) consumer maturity D) impulsiveness E) consumer motivation
Your secretary, the mailroom attendant, and your co-workers are all referred to as
your__________. a. external customers b. internal customers c. secondary customers d. co-dependents
Jackie and Kevin like to eat at high end restaurants where they can sit and enjoy their meal without rushing. An ad showing food created "fast from a can" would be appealing to Jackie and Kevin's _____ reference group.
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