As a company seeks to establish a category membership designation, how does the company approach points-of-difference? What is typically done first?
What will be an ideal response?
The typical approach to positioning is to inform consumers of a brand's membership before stating its point-of-difference. Presumably, consumers need to know what a product is and what function it serves before deciding whether it dominates the brands against which it competes.
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The "minimal-group paradigm" experiments of French psychologist Henri Tajfel first brought the idea of national culture into prominence
Indicate whether the statement is true or false
Falsely flagging a forecasting method as out of control when small deviations occurring in one direction may not really reflect a real change in the demand pattern is a drawback of ______.
A. control charts B. R-charts C. tracking signals D. leading indicators
Article 2A of the UCC, recently adopted by most states, expands the UCC to cover:
a. sale of investment securities b. sale of service contracts c. sale of real estate d. leases of personal property e. none of the other choices
In which of the following stages of the FADE approach does a team select the problem to be addressed and define it, characterizing the current state of the process, why change is needed, what the desired result should be, and the benefits of achieving the result?
a. Analyze b. Develop c. Focus d. Execute