In developing data-driven communications with customers, maintaining customer profile information is important because the information helps the marketing team create personalized communications
Indicate whether the statement is true or false
TRUE
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Which of the following functions is a marketing department LEAST likely to perform?
A) defining the brand B) creating promotions C) securing financing D) creating a CRM process E) establishing distribution channels
Auction prices are often higher than prices in fixed priced markets
Indicate whether the statement is true or false
Can you set Performance Monitor to alert you if one of the counters passes a certain threshold?
What will be an ideal response?
A company that uses a just-in-time inventory system:
A. may find that having less inventory actually leads to increased customer satisfaction. B. assesses its value chain to create new value-added activities. C. has finished goods inventory on hand at all times in order to speed up shipments of customer orders. D. adopts a systematic, problem-solving attitude.