What would be the best way for the marketing manager of a supermarket to find out how consumers move through the store?
A. give customers a questionnaire after they have finished shopping
B. observe customers with hidden cameras
C. install checkout counters at the end of each aisle
D. have an interviewer go through the store with each customer
E. None of these methods would be very good.
Answer: B
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Calculate the total sales of a product if the market demand for the product now in the early growth stage of the product life cycle is 2 million units annually, and the product captures 15 percent of this demand with a price of $50 per unit
A) $100 million B) $15 million C) $30 million D) $50 million E) $75 million
A company issued 7%, 5-year bonds with a par value of $100,000. The market rate when the bonds were issued was 7.5%. The company received $97,947 cash for the bonds. Using the effective interest method, the amount of interest expense for the first semiannual interest period is:
A. $3,673.01. B. $3,705.30. C. $3,500.00. D. $7,346.03. E. $7,000.00.
Which of the following is a philosophy designed to integrate all organizational areas in order to provide customers with superior products and services, while meeting organizational goals throughout the value chain?
A) Supply Chain Management (SCM) B) Just-in-Time (JIT) Management C) Enterprise Resource Planning (ERP) D) Total Quality Management (TQM)
Mack Jacoby sells building supplies. His annual sales equal $450,000. His total fixed costs annually equal $75,000. The cost of goods sold annually is $335,000. Mack works an average of 240 days a year and 8 hours each day. Mack makes an average of five sales calls per day. Mack's break-even volume per hour is approximately:
A. $153.00 B. $256.00 C. $392.00 D. $119.00 E. $171.00