List the challenges faced to conduct a good focus group discussion
What will be an ideal response?
There are many challenges to conducting a good focus group. Some researchers believe consumers have been so bombarded with ads, they unconsciously parrot back what they've already heard instead of what they really think. There's always a concern that participants are just trying to maintain their self-image and public persona or have a need to identify with the other members of the group. Participants also may not be willing to acknowledge in public — or may not even recognize — their behavior patterns and motivations. And the "loudmouth or know-it-all" problem often crops up when one highly opinionated person drowns out the rest of the group.
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Ordinarily, a corporation owning a significant portion of the voting stock of another corporation accounts for the investment using the equity method
a. True b. False Indicate whether the statement is true or false
The following information is available from JB Corporation's accounting records for the year ended December 31, Year 4: Cash received from customers $600,000 Dividends received from marketable securities 80,000 Cash paid for purchase of supplies 300,000 Income taxes paid 50,000 Cash dividends paid to shareholders 30,000 Net cash flow from operating activities for Year 4 totaled
a. $200,000 b. $250,000 c. $300,000 d. $330,000 e. $220,000
Which one of the following is the ultimate evaluation of public relations programs and the practitioners who plan and conduct them?
A. Market share increases D. Awards from professional societies B. Cost effectiveness E. Nature of social and cultural change C. How many learned message
Carla redeemed EE bonds which qualify for the educational exclusion. The redemption consisted of $14,000 principal and $6,000 interest. The net qualifying educational expenses are $10,000. Her AGI is below the threshold for phase-out of the exclusion. The taxable interest is
A. $0. B. $3,000. C. $2,400. D. $6,000.