Operant conditioning is another name for ______.
a. equity theory
b. expectancy theory
c. goal-setting theory
d. reinforcement theory
d. reinforcement theory
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A company that succeeds in global marketing:
A) pursues a "one size fits all" strategy by creating identical products for homogeneous markets. B) customizes special products for each world country or region. C) creates both standardized and localized products. D) nurtures an ethnocentric management orientation. E) uses localized products only.
The distribution of a stock dividend ________.
A) decreases both assets and liabilities B) decreases assets and increase liabilities C) effects only stockholder's equity accounts D) increases both dividends payable and cash
Workers' compensation acts bar injured workers from suing responsible third parties to recover damages
Indicate whether the statement is true or false
The term that describes a consumer's view of himself or herself in terms of attitudes, perceptions, beliefs, and self-evaluations is known as ____________________.
A. personality B. self-image C. self-concept D. real self-image