Strategic business unit (SBU) structures are best suited for corporations pursuing ________, whereas holding company structures are best suited for companies with ________ strategies.
A. international diversification; product-market
B. related diversification; unrelated diversification
C. unrelated diversification; related diversification
D. product-market diversification; international
Answer: B
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The marketing department tends to create contact points with customers and potential customers; the public relations department deals with the other contact points that are created or are unplanned
Indicate whether the statement is true or false
Eby-Brown, a large distributor of candies and snacks to convenience stores in the eastern United States, describes itself as "a service-oriented company." Its corporate guidelines state, "Without our customers, we don't exist as an organization. So our priority in life is to make sure that our customers are happy, that we're taking good care of them, and addressing their needs." What type of relationship does Eby-Brown most likely strive to maintain with its customers?
A. partnership B. proactive relationship C. reactive relationship D. basic transactional relationship E. accountable relationship
Zully has obtained an SBA loan to start a new business in her town. She has an arrangement with Ford Motor Company to be the exclusive seller of Ford vehicles. She has used the SBA loan to purchase this dealership, purchase land, build the dealership buildings, and pay for all of the initial advertising. What is the most likely form of business she has adopted for this company?
A. She most likely has a manufacturing franchise. B. She most likely has a producer distributor franchise. C. She most likely has a brand franchise. D. She most likely has an independent sales franchise.
Which of the following guidelines prepares employees for cross-cultural communication?
A. Use the figurative meanings of words. B. Speak very loudly. C. Ask for clarification when required. D. Generalize about individuals based on their culture.