McDonald’s decision to offer value meals ______.
a. is a classic example of corporate strategy
b. captures the essence of business strategy
c. is an example of a research and development strategy
d. is part of its marketing strategy
d. is part of its marketing strategy
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Consumer promotions are for end-users and customers while trade promotions are for channel members
Indicate whether the statement is true or false
Creation of alternative hypothetical but equally likely future conditions is called
A. contingency planning. B. trend analysis. C. balancing the scorecard. D. strategy formulation. E. forecasting.
Governments develop public policy to ________
A) encourage deregulation B) identify demographic patterns C) identify cultural patterns D) guide commerce E) protect marketers
Integrating mobile devices into the service delivery infrastructure can be used as a means to ____________ services, ____________ customers to opportunities or problems, and ____________ information in real time to ensure that it is continuously
accurate and relevant. a. Access; alert; update b. Complement; alert; conceal c. Access; attract; conceal d. Access; guide; conceal e. Complement; guide; conceal