What is the feature that brings added credibility to organizations using earned media?

a. Earned media is participatory for audiences.
b. Earned media is a controlled tactic.
c. Earned media enhances relationships with influencers.
d. Earned media is an uncontrolled tactic.


d. Earned media is an uncontrolled tactic.

Communication & Mass Media

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The functional areas of responsibility for a public relations department are

A) external, internal, and media relations. B) inner, outer, and superior relations. C) customer, community, and government relations. D) internal, external, and regulatory agency relations.

Communication & Mass Media

Everyone listening to the same message receives the same message

Indicate whether this statement is true or false.

Communication & Mass Media

It is wise to look at yourself, the speaker, as a first principle of informative speaking, since you – and only you – will influence the information to be given and how it is to be presented

Indicate whether the statement is true or false.

Communication & Mass Media

According to your textbook, the questions listeners ask when judging an informative speech include

A. Is the information communicated accurately? B. Is the information communicated clearly? C. Is the information made meaningful and interesting to the audience? D. All of these answers are correct. E. Both Is the information communicated clearly? and Is the information communicated accurately?

Communication & Mass Media