The growth of "house brands" has skyrocketed in recent years. What benefits do intermediaries receive from sponsoring their own brands?
What will be an ideal response?
A private-label brand (also called a reseller, store, house, or distributor brand) is a brand that retailers and wholesalers develop. These brands can be more profitable. Intermediaries search for manufacturers with excess capacity that will produce private-label goods at low cost. Other costs, such as research and development, advertising, sales promotion, and physical distribution, are also much lower, so private labels can generate a higher profit margin. Retailers also develop exclusive store brands to differentiate themselves from competitors. Many price-sensitive consumers prefer store brands in certain categories. These preferences give retailers increased bargaining power with marketers of national brands.
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Autumn calls the most reputable plumber in the community to repair the faucet in her kitchen. She pays the plumber for his work. However, the next day, Autumn sees the faucet leaking again and is stunned to see the repair was done with a strip of duct tape. This reaction from Autumn can be attributed to a(n)
A. services cape. B. faulty service agreement. C. procedural fairness. D. service gap. E. motivational guide.
When incorporating simplicity into graphics, which of the following is important to remember?
A) Generally accepted rules or conventions should dictate every aspect of design. B) Decorative elements can clutter documents without adding any relevant information. C) Formal balance is needed to create a calm and serious feel. D) Contrasting colors should be used. E) Parallelism should be used for color, texture and scale.
A corporation reported cash of $25,800 and total assets of $455,000 on its balance sheet. Its common-size percent for cash equals:
A. 100.00%. B. 5.67%. C. 17.64%. D. 56.70%. E. 1764%.
Based on the Kano model, brakes in an automobile are an example of the one-dimensional requirements
Indicate whether the statement is true or false