Differentiate between a product crisis and a litigation crisis. Provide an example of each.
What will be an ideal response?
A product crisis is a case in which a problem in a major product--for example, brakes in a car, faulty batteries in a phone, bacteria in food, or unintended side effects of medicine--creates a public hazard and the company is held responsible. A litigation crisis is driven by a lawsuit (or the threat of one) and plays out in the court of public opinion as well as in the legal system.
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Which of the following focuses on some underlying internal process that may produce various signs of deception?
a. nonverbal leakage and clues to deception b. the four-factor theory of deception c. self-presentation theory d. interpersonal deception theory
Which method of analyzing audiences is typically the most time consuming?
A) Random sampling B) Survey interviews C) Experiments D) Questionnaires E) Observations
National news anchors, such as NBC's Brian Williams, ABC's Diane Sawyer, and CBS's Scott Pelley, have likely been trained to
a. use a High English dialect. b. minimize their use of High English. c. maximize their regional accents. d. use the General American Dialect.
What are the five steps included in the formal problem-solving procedure for small groups?
What will be an ideal response?