Which of the following provides protection for and regulates brand names, brand marks, trade names, and trademarks?
A. Sherman Antitrust Act
B. Clayton Act
C. Robinson-Patman Act
D. Lanham Act
E. Celler-Kefauver Act
Answer: D
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A sales presentation that emphasizes factual information often taken from technical reports, company-prepared sales literature, or written testimonials from persons who have used the product is known as a(n) ________ presentation
A) technical B) probing C) informative D) persuasive E) reminder
Internal fit, when concerning product design, involves?
a. Condition of the market b. Desires of customers c. Operational capabilities/policies of the firm d. Pricing strategies
The owner of a seafood market determined that the average weight for a crab is 1.6 pounds with a standard deviation of 0.4 pound. What weight is exceeded by 2% of all of the crabs? (Assume the weights are normally distributed.)
A) 0.78 pounds B) 1.82 pounds C) 2.42 pounds D) 4.36 pounds
NOW accounts offer an option to traditional demand deposits. All of the following are characteristics of NOW accounts except one. Which is it?
A) You must generally maintain high minimum balances. B) There is a monthly fee associated with them. C) The interest rate is generally higher than other savings accounts. D) The interest rate is generally lower than other cash management alternatives.