Which of the following is an important guide in assessing the representativeness of a sample when conducting self-administered surveys?
a. the specifications
b. the protocol
c. the response rate
d. follow-up mailings
Answer c
Communication & Mass Media
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The music industry, because of its popular appeal, has gained in profitability with the development of Internet technology
a. True b. False
Communication & Mass Media
List at least ?ve of the seven different types of nonverbal behavior mentioned in the
textbook. What will be an ideal response?
Communication & Mass Media
A selection process that organizes and simplifies perceptions of others is called
A) prejudice. B) ethnocentrism. C) racism. D) stereotyping.
Communication & Mass Media
Communications scholars have only recently begun to explore the challeges and promise of human communicatio
a. true b. false
Communication & Mass Media