Which of the following is an important guide in assessing the representativeness of a sample when conducting self-administered surveys?

a. the specifications
b. the protocol
c. the response rate
d. follow-up mailings


Answer c

Communication & Mass Media

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The music industry, because of its popular appeal, has gained in profitability with the development of Internet technology

a. True b. False

Communication & Mass Media

A selection process that organizes and simplifies perceptions of others is called

A) prejudice. B) ethnocentrism. C) racism. D) stereotyping.

Communication & Mass Media

Communications scholars have only recently begun to explore the challeges and promise of human communicatio

a. true b. false

Communication & Mass Media

List at least ?ve of the seven different types of nonverbal behavior mentioned in the

textbook. What will be an ideal response?

Communication & Mass Media