Which of the following statements is NOT a valid rule for determining sample size?
a. Sample sizes larger than 30 and less than 500 are appropriate for most research.
b. Sample sizes smaller than 30 and larger than 500 are inappropriate for most research.
?
c. Sample size should be about 10 times larger than the number of variables measured in a study.
d. With tight controls, experimental research can be successful with samples as small as 10.
b
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What is meant by the term clean surplus accounting?
Research shows that consumer socialization with respect to brand preferences begin at
A. the age of eighteen when they become college students, living outside their parents' home for the first time and being responsible for their purchase decisions. B. the age of two. C. the age of five when their cognitive skills have developed to understand the concept of money. D. the age of thirteen when they become teenagers, when they can understand the responsibility involved in saving money to be able to consume products and services. E. at any time, though most people change their brand preferences many times during their lifetimes.
Which type of survey research method involves interviewing people in the common areas of shopping malls?
A. telephone interviews B. panel surveys C. mall intercept interviews D. centralized interviews E. interactive research
When the activity measure is the number of units sold, the revenue variance is favorable if the average actual selling price is greater than expected.
Answer the following statement true (T) or false (F)