If you would like to emerge as a leader in a group project for a class, what are two communication behaviors you should demonstrate?
What will be an ideal response?
Leadership emergence is associated with positive communication behaviors including being verbally involved with group members, being informed about the project, seeking group members’ opinions, initiating new ideas, and being firm but not rigid.
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When studying marketing effectiveness, short-term outcomes such as increases in sales or redemption rates are the only relevant criteria
Indicate whether the statement is true or false
All of the following statements are true except:
a. The threshold for recording items as liabilities is a lower under IFRS than under U.S. GAAP. b. The threshold for recording items as liabilities is a lower under U.S. GAAP than under IFRS. c. IFRS requires a liability to be recorded as a present value amount. d. Under U.S. GAAP, a contingent item should be recorded as a liability if the loss or outflow is probable and can be reasonably estimated.
________ are statistical techniques that attempt to group data based on underlying similarity, and thus allow for interpretation of the data structures. No distinction is made as to which variables are dependent and which are independent
A) Interdependence techniques B) Dependence techniques C) Multivariate techniques D) Univariate techniques
Provide two reasons why companies are shifting more of their marketing dollars to online advertising
What will be an ideal response?