The sample speech introduction by Barack Obama presented in the text is known

as

a. a farewell speech
b. a keynote speech
c. a victory speech
d. an inaugural address


Answer: c

Communication & Mass Media

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Which of the following statements does NOT describe verbal codes?

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The term ________ is typically used to render a negative ethical judgment of a persuader

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The following stage in the Communicative Functions model consists of the candidate being legitimized in the eyes of the media and potential voters

a. surfacing stage b. election stage c. nomination stage d. winnowing stage

Communication & Mass Media