The concentration of control of the media industries into ever-smaller numbers of companies is

A. ritual bonding.
B. oligopoly.
C. technological determinism.
D. synergy.


Answer: B

Communication & Mass Media

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Two techniques for making your material interesting are

A) visual aids and handouts. B) emphasis and variety. C) humor and gesture. D) transitions and summaries.

Communication & Mass Media

In the U.S. educational system, _____.

a. media education is prominent b. media education is well funded by the government c. media education is well funded from private sources d. media education is virtually ignored

Communication & Mass Media

A situational audience analysis includes an examination of the

a. attitude, beliefs, and the values that are held by your audience. b. age, gender, ethnicity, race, and culture of your audience. c. time and place of your speech, the size of your audience, and the occasion. d. influence of your audience based on income, occupation, and education.

Communication & Mass Media

Kayt had carefully planned presentation aids for her speech on "Quilting." She demonstrated how to sew together the squares by hand, which required her to concentrate on the quilt. What guideline for using presentation aids did Kayt violate?

a. Kayt did not select a visually stimulating aid for her audience. b. Kayt did not rehearse with her visual aid before the presentation. c. Kayt focused on the presentation aid instead of the audience. d. Kayt should have passed a finished quilt square around to the class instead.

Communication & Mass Media