In contrast to mass marketing, target marketing
A. assumes that all customers are basically the same.
B. is limited to small market segments.
C. assumes that what they give is what customers want.
D. ignores markets that are large and spread out.
E. focuses on fairly homogeneous market segments.
Answer: E
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Preferred stock, on which the claims for unpaid dividends may be accumulated from year to year, is called
a. participating. b. nonparticipating. c. cumulative. d. noncumulative.
A research study showed that nearly half of employees report that they suffer from ______ stress at work.
A. moderate B. severe C. light to moderate D. moderate to severe
What type of account is Discount on Notes Payable?
A. Liability B. Contra liability C. Contra asset D. Expense
Martinson used his van to deliver illegal drugs to users throughout a particular city. Because the van was old, he decided to trade it in for a new van. The contract that Martinson makes with the car agency to purchase a new van is
a. illegal; therefore, Martinson would not have to pay for the van when it is delivered to him. b. legal; therefore, Martinson would have to pay for the van when it is delivered to him. c. illegal; therefore, when Martinson receives the van, he must return it to the car agency. d. illegal; therefore, Martinson would not have to pay for the van when it is delivered to him, but when Martinson receives the van, he must return it to the car agency.