Which of the following is true of direct marketing channels?
A) Direct marketing channels offer the greatest opportunity for sales communication and customer interaction.
B) Direct marketing channels yield very low margins for the manufacturer.
C) Direct marketing channels do not allow the manufacturer control over the sales messages and service quality.
D) Direct marketing channels are most suited for inexpensive products that are bought in low quantities.
E) Direct marketing channels result in the lowest out-of-pocket marketing expenses for the manufacturer.
A
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Answer the following statement true (T) or false (F)
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a. Basic b. Reactive c. Proactive d. Advanced
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Fill in the blank(s) with correct word
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