A(n) ________ forecast typically encompass a period longer than one year
Fill in the blank with correct word.
Answer: long-range
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Companies that practice marketing by ________ create offerings and messages that engage consumers rather than interrupt them
A) intrusion B) attraction C) competition D) forceful persuasion E) impersonal selling
What are two major forms of direct-response television (DRTV)?
A) shows on home shopping networks and infomercials B) home-selling and toll-free response C) home television response and attention commercials D) direct selling and m-commerce E) home shopping networks and short-messaging systems
James was injured in an auto accident caused by another motorist's negligence. To reimburse him for his hospital bills and lost earnings, items which can be specifically itemized, James will receive
A) punitive damages. B) special damages. C) imputed damages. D) general damages.
A credit card company is offering an annual percentage rate of 3.9 percent. However, the company fails to mention that this is an introductory rate, and when consumers receive their bills after six months the rate increases to 21.9 percent. The consumers feel their right to ____ has been abused.
A. be treated fairly B. be informed C. safety D. be heard E. service