The major advantage of using fixed-alternative questions in an audience-analysis questionnaire is that they
A. enhance the credibility of the questionnaire.
B. produce clear, unambiguous answers.
C. require that respondents give truthful answers.
D. give respondents maximum leeway in answering.
E. get below the surface of respondents' beliefs.
Answer: B
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According to the text, the most important criterion of a good topic is that it is
A) appropriate. B) culturally sensitive. C) substantive. D) exciting.
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Fill in the blank(s) with correct word